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Marketing with Augmented Reality? Think “Story”.

Here's how to get people to share branded AR experiences with all their friends and family on social media.  New to Augmented Reality? Put yourself…

AR is a Visual Commerce tool; Not a gimmick

Let’s start with what I consider to be transformative AR: apps where the use of augmented reality gives us an undeniably better experience than the…

Many brick-and-mortar stores have already gone bankrupt

For those “real-life stores” that survive, an evolution is taking place from a product-centric mentality to an experience-based business model by leveraging AI, VR/AR, and…

4 Tips for Brands to Master Mixed and Augmented Reality

By the year 2022, the MR and AR market in the U.S. is expected to reach 80 billion dollars. From allowing consumers to view products…

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne,…

  • Recent Posts

    • Marketing with Augmented Reality? Think “Story”.
    • AR is a Visual Commerce tool; Not a gimmick
    • Many brick-and-mortar stores have already gone bankrupt
    • 4 Tips for Brands to Master Mixed and Augmented Reality
    • A Five-Step Guide to Competing with Amazon
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